BUCYRUS, OH (CRAWFORD COUNTY NOW)—While the brisk winter air often slows the real estate market, experts say homeowners in the Bucyrus area can use the season to their advantage by focusing on warmth, light, and safety to make a lasting impression on prospective buyers.
Selling a home when temperatures drop requires a strategic approach, turning the cozy elements of winter into major selling points. Katona Realty, based in Bucyrus, advises sellers to prepare both the interior and exterior to maximize appeal during the colder months.
Focus on a Warm Welcome
“The first impression is key, especially when buyers are stepping in from the cold,” said a spokesperson for Katona Realty. “A warm house doesn’t just feel comfortable; it signals a well-maintained heating system, which is a major concern for buyers in Ohio.”
Sellers should set the thermostat to a comfortably warm temperature, typically around 70 degrees Fahrenheit, before any showing. If a home has a fireplace, lighting it (if possible and safe) instantly boosts the ambiance, showcasing a desired feature and creating a welcoming, cozy atmosphere.
Interior staging should emphasize comfort. Homeowners can strategically place plush blankets, throw pillows, and neutral, warm-toned decorations. Tasteful, minimal holiday décor is acceptable, but sellers should avoid excessive or personalized religious items that might distract or deter some buyers.
Brighten Up Dark Days
With shorter daylight hours, maximizing lighting is crucial. Sellers should open all curtains and blinds to let in as much natural light as possible. They should also replace any burned-out lightbulbs and ensure all lamps are turned on for showings, using warm-toned bulbs to give the space a bright, inviting glow.
“Winter often means cloudy skies, so artificial light has to work double duty,” the spokesperson added. “A bright house feels larger, cleaner and more cheerful.”
Maintain Winter Curb Appeal
While lush green lawns are a summer asset, winter curb appeal shifts focus to safety and accessibility. Sellers must ensure all walkways, porches and the driveway are completely cleared of snow and ice. A clear, salted path demonstrates property care and prevents potential liabilities.
Sellers should also clean up any remaining fall debris, such as leaves or dead plants, and check that gutters are clear. Exterior lighting is more important than ever; landscape and front door lights should be on well before showings, providing visibility and a safe entrance. Adding simple, seasonal planters with evergreen branches can provide a subtle, fresh pop of color against the white or gray landscape.
The agency recommends scheduling professional listing photography before the first major snowfall, if possible, to showcase the home in its best light. If not, photos should be updated on the first snow-free day.
Katona Realty reminds sellers that motivated buyers are active year-round, and preparing a home with these steps can lead to a successful winter sale.