BUCYRUS, OH (CRAWFORD COUNTY NOW)—As the real estate market in Crawford County, Ohio, continues to shift, homeowners looking to sell need to adapt their strategies to stand out. While Crawford County remains a seller’s market with median home prices up nearly 10% from a year ago as of April 2025, homes are also spending more time on the market than last year. This suggests a nuanced environment where smart preparation, pricing and marketing are more crucial than ever.
“The days of simply putting a ‘For Sale’ sign in the yard and expecting immediate multiple offers might be tapering off slightly,” said Sharon Katona, Broker at Katona Realty. “Sellers in Crawford County still have an advantageous position, but understanding the current dynamics and presenting their home effectively will ensure they maximize their return and sell efficiently.”
Here are top tips for Crawford County sellers navigating today’s market, sponsored by Katona Realty:
- Strategic Staging for Local Appeal
First impressions are paramount. While a seller’s market offers advantages, a well-staged home can significantly reduce time on the market and potentially increase the final sale price.
Declutter and Depersonalize: Remove excess furniture, personal photos and unique decor. Buyers need to envision themselves and their belongings in the space. Consider renting a storage unit for items you don’t need during the showing process.
Deep Clean and Repair: A sparkling clean home signals care and attention. Address any minor repairs, like leaky faucets, chipped paint or sticky doors. These seemingly small issues can accumulate and create a negative perception for potential buyers.
Brighten and Neutralize: Fresh, neutral paint colors (think grays, whites and light beige) appeal to a broader audience. Maximize natural light by opening blinds and curtains, and add additional lighting where needed.
Focus on Key Areas: Pay special attention to kitchens and bathrooms. These are often the make-or-break rooms for buyers. Ensure they are spotless and functional.
- Precise Pricing is Power
In a market where average days on market have increased compared to last year, setting the right price from the outset is critical. Overpricing can lead to a home sitting on the market, eventually requiring price reductions that may make buyers question its value.
Consult a Local Expert: Partner with a knowledgeable local real estate agent, like those at Katona Realty, who can provide a comparative market analysis (CMA) based on recent sales of similar homes in your specific Crawford County neighborhood.
Understand Local Trends: While the county median is up, individual bedroom counts can see varied changes. Your agent can provide data on what specific home types are selling for in your area.
Price for the Current Market, Not Yesterday’s: The market continues to evolve. Rely on the most up-to-date data and be realistic about your home’s value given current conditions, including inventory levels and buyer demand.
- Effective Marketing for Maximum Exposure
Even in a strong market, robust marketing ensures your home reaches the widest possible pool of qualified buyers.
Professional Photography: High-quality photos are non-negotiable. Most buyers start their home search online, and professional images are essential for grabbing their attention. Consider drone photography for larger properties or those with unique outdoor features.
Compelling Online Listings: Beyond photos, the description should highlight your home’s best features, local amenities and any recent upgrades.
Virtual Tours and Video: Offering virtual tours or video walkthroughs allows potential buyers to explore your home from afar, generating serious interest before an in-person visit.
Strategic Online Presence: Ensure your listing is prominent on major real estate websites and social media platforms. Your real estate agent should have a robust online marketing plan.
Leverage Local Networks: A well-connected local real estate agency understands the nuances of the Crawford County market and can tap into their network of potential buyers and other agents.
“Selling a home is a significant financial transaction,” Katona emphasized. “By focusing on meticulous preparation, accurate pricing and comprehensive marketing, Crawford County homeowners can confidently navigate the current market and achieve their selling goals.”
For personalized guidance on selling your home in Crawford County, contact Katona Realty at 419-562-7900 or visit Katona.com.